The Sonus Journal

Thinking on Data, Analysis, and the Craft of Insight

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Featured Story
By Sarah Jenkins October 24, 2023 8 min read

The End of the Dashboard: Why Narrative Beats Visualization

We surveyed 50 enterprise data teams and found a surprising trend: the most successful organizations aren't the ones with the prettiest charts, but the ones with the clearest stories. Here is why moving from static visualization to dynamic narrative is the competitive advantage you've been waiting for.

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The Architecture of Trust

Building data governance frameworks that scale with your organization without stifling innovation.

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Reducing Data Debt in 2024

Strategies for cleaning legacy datasets without halting production analytics.

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Analytics Practice

The Psychology of Metrics

How cognitive bias affects KPI selection and what to do about it.

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Managing Snowflake Costs

Practical tips for optimizing compute resources in multi-tenant warehouses.

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Industry Signals

The Signal-to-Noise Ratio

Why filtering data is just as important as collecting it.

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Product Updates

The Future of Self-Service BI

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Industry Signals

Cleaning Dirty Data at Scale

Automated normalization strategies for multi-source enterprise data.

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The Signal

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